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Using Google Tag Manager with MarchingOrder

 

Overview

MarchingOrder now allows ceremony coordinators to integrate Google Tags to collect analytic information from virtual ceremony site visitors. Google Analytics is a web analytics service that tracks traffic to your site, and collects useful information about your users which you can leverage to learn more about your audience and how to connect with them. Google Tag Manager allows you to manage tracking tags on your website without changing the site code itself. You can use the Google Tag Manager to add or update Google Analytics, Google Ads, and any non-Google tags. If your school or university is using Google Analytics to monitor web performance and collect user data, we can seamlessly integrate your MarchingOrder virtual ceremony site with the rest of the data coming from your website.

Google Tag Manager is a free tool that easily allows users to track website visitor metrics such as page views, video views and other user engagement. Google Tag Manager allows you to manage tracking tags on your website without changing the site code itself. You can use the Google Tag Manager to add or update Google Analytics, Google Ads, and any non-Google tags.

Google Analytics is a web analytics service that tracks traffic to your site, and collects useful information about your users which you can leverage to learn more about your audience and how to connect with them. If your school or university is using Google Analytics to monitor web performance and collect user data, we can seamlessly integrate your MarchingOrder virtual ceremony site with the rest of the data coming from your website.

 

The Benefits of using Google Tag Manager

The benefits of installing Google Tag Manager (GTM) on your Virtual Ceremony portal include:

  • Convenience: All tracking codes are in one place
  • Independence: Less dependence on developers to install multiple tracking codes for you
  • Flexibility: Add/edit/remove tracking codes faster and when you need to

 

Things to know before you get started

Before installing Google Tag Manager on your Virtual Ceremony portal, follow these tips to help make your installation successful:

  • In this tutorial, you’ll need to access Google Tag Manager, Google Analytics 4 (GA4), Google Chrome with Tag Assistant extension
  • It is recommended that you use Google Chrome for setting up and testing Google Tag Manager tags. Google Tag Assistant browser extension on your Google Chrome browser should also be installed to allow you to instantly verify that your tags are firing.
  • It’s best practice for schools to have one overall Google Account that is connected to all of Google’s tools, including Google Analytics, Google Ads and Google Tag Manager.
  • Schools should then have one overall Google Tag Manager account, even if it has multiple websites
  • Within your GTM account, you can set up multiple containers. Each container has different tags, triggers and variables that you define to track visitor traffic and actions taken on your website
  • When setting up tags, you should connect to the latest version of Google Analytics, Google Analytics 4 (GA4). Google Analytics 3, known as Universal Analytics, will no longer process data starting on July 1, 2023.
    • Google Analytics 4 (GA4) also tracks more information automatically in Google Tag Manager than Google Analytics 3. Some tags that previously had to be created manually in Google Tag Manager are now tracked automatically in GA4.

 

This tutorial shows you how to:

If you need help with only a part of these instructions, skip to the sections that you need help with.